Search engine optimization or SEO is one of the most effective marketing strategies online today. The digital marketing landscape has changed over the past several years, but even so, SEO is still the most important strategy. This is primarily due to the many benefits that it has to offer those who adopt it properly. In this read, we are going to take a look at some of the best SEO benefits with the aim of urging you to implement it, if you are yet to.
Compared to other marketing strategies, SEO is perhaps the most cost-effective. That’s because it targets individuals who are looking for your products, services or related information. The nature of search engine optimization helps you save money, as opposed to methods like cold calling. Not to say that cold calling is not effective, but the leads generated are usually over two thirds more expensive than those generated by inbound strategies such as SEO. Also, given the fact that search engine optimization targets people who are actively searching for information in your niche, the traffic from SEO is often more relevant than other strategies. Take a look at ways to learn if SEO is working.
Ranking high on the search engines results pages often leads to more traffic and that’s because people tend to click on the first few results. Search engine optimization ideally focuses on creating informative content with relevant keywords, title tags and meta descriptions, all which show up on the search engine results pages (SERPs). So, having an ideal SEO campaign can help you rank high which results in high traffic and therefore more sales.
High ranking on the search engines gives substantial impressions and so, having your site on the top positions leads to more exposure. Also, being on the top position not only helps people associate your brand with your primary keywords, but it ingrains trust as firms that appear on the first page are perceived to be more trustworthy. The more your content and pages rank in the top positions, the higher the chances of people seeing your content and associating with your brand.
Increased Website Usability
Proper SEO not only helps make your site easier to navigate for the search engines, but for the users as well. Search engine optimization involves rearranging the architecture of your website and links to make pages easier to locate and navigate. This makes it easier for the search engine bots to crawl and index your pages, as well as easier for visitors to find the information they are looking for.
Return on Investment
Whether you are a running an e-commerce website or non-ecommerce one, SEO gives quantifiable and trackable results. Search engine optimization companies are able to track almost every aspect of the campaign such as an increase in traffic, rankings as well as conversions. Comprehensive analytics ideally give you the ability to dig deeper and get information such as demographics and other metrics for people who have interacted with your site. For e-commerce websites, SEO provides an opportunity for you to see the path that people take in order to complete a sale and even which keyword they used before making a purchase. For non-ecommerce websites, you have the opportunity to attribute values to your prospects such as ‘contact us’ form fill out and assess the value of your campaign in that manner.
Bottom line is that you will get a return on investment when you implement SEO.