How To Run A Successful Amazon Affiliate Website
An affiliate program pays you for referring clients and customers to their website or product. All that an affiliate marketer is required to do is include a recommendation for specific products on their website. You earn a commission each time a visitor clicks on the particular link to the product. This provides an excellent way to monetize your site without necessarily selling anything on it. Affiliate programs work best if you already have a niche audience that may be interested in the products you are promoting on your site.
Amazon Associates is one of the largest affiliate programs today. For you to be an Amazon Associate, you’ll need a fully running website with at least five published posts. You also have to apply to be enrolled in this program. Applications generally take a few days to be processed, and approvals send out. Once approved, you can start building your website to ensure it gets all the exposure you need to attract the target audience.
Once you get this all sorted out, add your financial details, ensure your taxation status is in order and utilise the Amazon API VAT to ensure compatibility.
This article outlines a few tips and tricks on how to run a successful Amazon affiliate site. Although these tips are specially tailored for Amazon Affiliate websites, they can still apply in other affiliate sites as well.
- Create Natural, Honest, and Actionable Content
The main idea behind creating an affiliate website (aside from earning a decent income) is to reach out to, and attract as many audiences as possible. This entails providing them with accurate and honest content that they can act on. It is only by getting your audience to trust you and whatever content you create, that they can start clicking on those links and buying the products you recommend. If the information is genuine, more and more shoppers will start buying through your site.
One of the best ways to win your audience’s trust is by creating honest content consistently. The content created should not only sound natural but informative as well. You don’t want to publish generic posts with very little to no actionable content for the target audience. Take time to research and work on each piece. An excellent example of this is a product review outlining both the good sides of the product and the downsides as well. This way, readers will see authenticity hence start trusting content on your site.
Be sure to create content readers can act on. Product reviews are a perfect example of this. When creating a review, say a coffee machine review, talk about all the features it has, the pros, and cons of the same. Go a little farther by to answer questions an interested person would ask when shopping for one. You could start by outlining some of the ways a user can benefit from the coffee machine. Point out anything you/they may not like about the product as well. This makes the content sound natural and more informative than merely focusing on the features alone.
- Use Product Images (High Quality)
Images play a huge role in driving traffic and sales online, hence should be included in all posts whenever possible. The photos need to be of the highest quality possible to attract the target audience. Shoppers want visual aids, in this case, pictures, to identify a product they are interested in. Websites with the most informative posts would go unnoticed if they didn’t have images on them.
While there may be plenty of imagery on the main Amazon Merchant site, it is against Amazon’s ToS (Terms of Service) to use their product images on affiliate websites. While this makes your work a little complicated, there are workarounds for that. Some of the best workarounds include:
- Take photos of the product yourself. You will need a decent camera and the physical item to do this. If that is not an issue, you can then use the photos taken to upload to your site. If reviewing virtual products, you can then go with a screenshot of the same.
- Ask for promotional images from the product supplier: Most suppliers will be happy to provide you with images you can use for as long as you are promoting their product.
- Ask product owners to send images of the same: Some product owners will be willing to submit photos of their products to you for free, while others will ask for a payment for the same
You are better off with images you took yourself or had the supplier/owner send you than using stock images on Amazon. Stock images not only make your site seem unprofessional but could also attract fines too. Taking photos of the product will require some effort – it is however worth the effort.
- Long-Format Content is Recommended
Many online shoppers are wary of the products they buy. Most of these will spend some time researching on the product (especially new brands) before making an order. That said, creating a review long enough to cover everything will be an added advantage for your site. Long-format content also stands out, especially when reviewing a product. As mentioned earlier, the content needs to be informative and in-depth to allow the audience to understand the product better.
As a rule of thumb, pieces with 1000 words or more are considered long-form. While some people may prefer and trust long-form pieces, you should also strive to accommodate skimmers. Keep in mind that some people are better off with shorter articles too.
Formatting Tricks To Help You Accommodate Skimmers
- Use descriptive subheadings
- Create a table of contents for each piece
- Use images to break long paragraphs and to highlight specific points as well
- Make use of lists and charts to display information in an easy to digest way
It would be advisable to discern topics that require long-format content and those that only accommodate short format articles. Identifying reviews that need to be long, and those that should be short should help attract more audiences to the Affiliate website.