Being a blogger is challenging work. Along with writing new content, you also have to focus on building a brand. Ultimately, the goal of blogging is to communicate your ideas effectively through writing. Today, the demand for informative, authoritative content is higher than ever. Most people consume online content every day, meaning that there is always room for content publishers to succeed. Unfortunately, most bloggers don’t have the financial resources to hire a public relations company to spread the word about their brand.
Even if you write the best content in the world, there is no guarantee that your blog will get noticed. Take a look at a great example of a blog, ICON, clear, concise and informative. You need to take action to achieve success. If your goal is to get more exposure for your blog through the media, the five strategies below can help:
- Identify What You Hope to Accomplish
The most successful blogs are the ones that have a well-defined purpose. Spend some time thinking about what your ultimate goal is with your blog. This will make it easier to create content that moves you in the right direction. Make it your priority to create the best content that you can rather than focusing on making money with affiliate marketing right away. If you craft content that is in line with the purpose of your blog and that clearly showcases your knowledge and expertise, you will quickly develop trust with your readers, making it easier for your blog to grow.
- Make It Easy for Readers to Get to Know You
Getting more publicity for your blog starts by making yourself as accessible as possible. At a bare minimum, your blog should have a Contact page and an About page. If you don’t create these pages, people have no way of knowing who you are or why they should trust you. By introducing yourself to your readers and providing them with a way to contact you, it is much easier to gain their trust. The whole point of blogging is to connect with others so that you can share your ideas.
On your Contact page, include your basic contact information along with a form that people can fill out and submit. Put plenty of time into developing this page since it is one of the most important pages on your site. When it is finished, it should include all of the following:
* An attractive design. To make a great first impression on your visitors, create a page that fits with the overall look and feel of your blog. Keep the design as professional as possible.
* Accurate information. Keep your contact information up-to-date. The page should have your most recent email address as well as a physical address where people can reach you. Include a contact form, as well, that people can submit online.
* Information on why people should contact you and how they can reach you. Explain the purpose of your contact form. As an example, if you are looking for people who are interested in collaborating on future marketing projects, make sure to mention that explicitly on the Contact page. That way, people are less likely to send irrelevant or spammy messages.
You should also put a lot of thought into crafting your About page. This page should provide visitors with a detailed introduction. Along with including information about who you are, you should also talk about your skills and expertise. Don’t forget to mention why you are writing your blog. By the time someone is done reading your About page, they should have a much better idea of the overall purpose of your blog. You should also provide them with compelling reasons why they should read your content, including outlining how it can benefit them.
- Write about current issues that matter to your readers.
People have a limited amount of time to devote to reading blogs. Because of that, they tend to focus on blogs that address the issues that are most important to them in the current moment. Keep your content fresh by staying on top of what is happening in your industry. By writing about issues that are happening right now, you can engage more users. Try to brainstorm unique solutions or approach problems from a different angle than other people in your industry. Ultimately, every piece of content that you write should be designed to help or engage your readers.
If possible, connect with some of the top people in your field. Interviewing them, commenting on their work, or finding other ways to interact with these people can help position you as a leader in your industry, as well. The more authoritative you can make your blog, the more likely it is to capture the interest of the media.
- Regularly Post on Social Media
Getting the word out about your blog on social media is essential. Spend time researching which social media platforms your readers prefer. Then, post regularly on those platforms. Find leaders in your industry to follow and comment on their posts whenever you have something valuable to contribute. Include the URL of your website in your profile so that people can check out your blog if they like the content that you are posting on your social media channels.
Regularly using social media is a great way to get your name out there and to start building a community. Over time, this can help your blog grow and can lead to increased opportunities for media exposure.
- Optimize Your Content for The Search Engines
Getting your blog listed well in the search engines can result in a dramatic increase in traffic. Search engine optimization can go a long way toward helping you attain one of the top spots in the major search engines.
When creating your content, make sure that it is easy for your readers to digest. People are more likely to share content if it is easy for them to understand and if they find it valuable. As more and more people share your content, it will naturally start to climb higher in the search engines.
Once your blog starts performing well in the search engines, it is more likely to get discovered by people in the media who are looking for an authority in your industry. To optimize your content, make sure that it is clear and easy for your readers to understand. Follow the webmaster guidelines that are published by major search engines like Google to optimize your content so that it performs better in the search results. Over time, this will help you get more traffic so that you can connect with more people.